Tip of the Day

When you’re trying to think of new ways to increase interest and traffic for your website, consider the use of a very simple tool that people will enjoy. Many people like to read a ‘tip of the day’ in many different areas. By creating a ‘tip of the day’ in your particular area of expertise that relates specifically to your own products and services, you serve two purposes:

1. You provide your target audience with valuable tips and information on a consistent basis.
2. You keep your website in front of your target audience, reminding them that you have products and services when they are ready to browse or buy.

Setting your ‘tip of the day’ up on your website in a neatly designed box, with a specific graphic or colors that attract attention, or with some other unique design feature,  will make it more appealing and easy to spot. Don’t repeat tips or you’ll bore your readers. Consider new and unique tips as much as possible. Search the online resources for websites that offer help in creating tips, work with an experienced copywriter to create a long list of tips that you have available at your fingertips, research information in your area of expertise, and find new ways to provide valuable information via simple daily tips.

Don’t forget to make it easy for your target audience to access your tip. Use your autoresponder if you have one to send the link to your website and the tip, drawing the visitor to your site and increasing traffic - or simply push the tip out to the reader via your autoresponder. Include an RSS feed so people know when new tips and content have been posted. Include the tip on your website and your blog if you have both. Remember that tips your audience finds valuable will likely be passed around and may attract new visitors and customers too. Always include your URL and other information at the end of each tip you distribute.

The more often you can get in front of your target audience and provide them something of value, the more likely they are to remember you when they are searching for products or services in your area of expertise. Don’t just communicate with them when you are trying to sell something - communicate with them on a consistent basis by providing important tips and information. This is the secret to long-lasting relationships and loyal customers.  Repeat visitors and customers will increase your traffic flow greatly and they will probably bring new customers with them.