Traffic Strategies that Attract Visitors

When you’re striving to generate more traffic for your website, it’s important to test out a number of options. We’ve talked about a lot of them here in our Traffic Strategies section. Here are a couple of ideas for you to try that can boost traffic.

Pop-up advertising

One thing to consider for your site is pop-up and pop-under advertising.  There is still an open question about how effective these ads can be since the data is limited at this point in time. But they are absolutely working for some online businesses.

Try using pop-up ads that are those little boxes that appear on the screen just before people are able to see the actual page they are searching for.  Paying to advertise on a site with relevant content will quickly catch the attention of the site visitor and they may decide to click onto your pop-up ad. It’s a paid strategy worth testing.

Pop-under advertising

You can also try the pop-under ads which are sometimes considered less intrusive since they don’t interfere with the visitor’s ability to quickly access the search results page. It’s only after they visit a website that the ad appears and the website they visited has been closed.

Pop-under ads could be an effective strategy if the visitor has already read about relevant content before the ad appears on their screen. It’s possible they’re ready to learn more and are searching for a product or content that you can offer.

You can test both types and see what works best for your business. 

Make the ads concise

Make the ads concise with attention-grabbing information to entice visitors to your site. You may find that this type of advertising is worth the money to generate more traffic to your site.

Let us know about your experience with these types of advertising so we can share the pros and cons of both types with our blog readers.