Videos go viral quickly (Part 7 - Viral Marketing Series)

We don’t have to tell you how important it is to optimize the technology available to you as an online marketer. It seems that there is some new technology introduced every day or some new way of reaching out to your potential customers.

But there are many existing ways that you can capitalize on to ensure you are making the most of your marketing efforts. Viral marketing takes on a life of its own when you utilize tools that allow your articles, reports, and other content to proliferate through the Internet.

Podcasting attracts attention

Online marketing meets podcasting!

As an online marketer, your goal is to engage potential customers and create long-lasting relationships. Podcasting is a great way to accomplish your goals. It is a creative way to tap into a large audience through the use of audio and video to promote your products and your business.

You’ve certainly had someone forward you an interesting video or you have likely sent one to others. This is how podcasting and videos can go viral quickly!

Podcasting doesn’t have to be intimidating any more either. It is fairly easy to deploy. One of the great aspects of podcasting is that your potential customers and existing customers can download your video to view at their convenience. You’ll be with them wherever they go!

You can find out more about creating a podcast by visiting BlogTalkRadio.com. They provide a lot of information and detailed instructions on how easy it is to create your own podcast, which is essentially your video/audio promotion of your business. It’s a good idea to take a look at some of the existing podcasts included on BlogTalkRadio so you get an idea of how it works and how effective it can be.

Streaming video travels

And it’s easy to take this concept further when you’re ready. Streaming video is another great tool for online marketers. An alternative to podcasting, this technology is available to your target audience without them having to download the video – yet it’s still accessible to them at any time they want to view it. It saves them space and memory on their computer or hand-held devices, yet you are able to promote your business any time and anywhere.

With streaming video, there are small packets of information that are sent to a computer upon request. It’s like video-on-demand. So when your audience is ready to see your video, they just go to the site and access it – no downloads needed. Thousands of people can view the same video at the same time and they don’t even have to be at the same point in the video. And the video travels anywhere they want it to.

This makes streaming video very different and more appealing to some users. They can access the media file and stop or start it whenever they choose. They never take up space on their computer and they have the luxury of deciding when they want to view it.

A good resource to evaluate this type of video production can be found at Ustream.tv or Justin.tv. The only things required are a computer with Internet access, a microphone, and a camera.

You may find that video podcasting or streaming video can take your business to the next level. Check out some of the resources and see how people are using them. And then, try it for yourself.

Give it a try

Remember that people have different preferences and some people may still prefer podcasting and downloading a video. But don’t discount the value of streaming video as an option for your target audience.

Make your promotional efforts go viral quickly with a creative podcast or streaming video. And let us know how it works for you!

Tell us what you think

This is the last article in our ‘viral marketing’ series and we’d like to know what you think. Email us and let us know if you found this series helpful. Also, let us know if you have recommendations for an upcoming series of articles to help you successfully promote and expand your online business.

We’ll begin our “Paid Traffic” series beginning with our next posts so don’t miss the valuable opportunity to monetize your website. Until then, create unique content for your target market and keep them coming!