‘Tis the Season

‘Black Friday’ exceeded the expectations of many while dashing the hopes of other retailers.The Friday after Thanksgiving in the U.S., which is typically the first day that many retailers see black instead of red in their profits, is typically the day with the highest number of shoppers and sales than any other time of the year. Retailers gear up for the big day months in advance and with today’s economy, the promotional ads and sales were plentiful.

But ‘Black Friday’ can also be a big boon to online Read more

Get ‘em and hold ‘em

In our last post, we talked about using your social network to attract traffic. We promised to follow-up with some ideas to make your site stickier and keep your visitors on your site longer.

As we approach the upcoming holidays, people are looking for Read more

‘Dig’ This!

Today could be one of the best times to use social networks to drive traffic to your website. More and more people are turning to social networks for information, product reviews, and product recommendations. There are literally hundreds of social networking sites, many organized by subject matter or area of interest. Of course, Twitter, Facebook, and Digg are household names when it comes to social networks.

Your social network community can Read more

‘Amazing’ Traffic Idea

With the economy on everyone’s mind and the holidays and New Year quickly approaching, it’s the perfect time to think about something “amazing” for your website. You may recall from a September 14 posting on this blog that including something “amazing” on your website is one way to attract a crowd. People want to know something new and fantastic and now is a good time to give it to them.

There is so much negative news about the economy and people are starved for good news. The recent months of political bantering have worn many people down. They are desperate for some good news. So think of ways to give it to them!

Consider an interesting headline: “Economic Crisis Creates Stress” - for Read more

Optimize PLR Content

I was reminded the other day about the value of private label rights (PLR) when it comes to ensuring consistent updates and refreshing website content. Many of us take it for granted, but it’s worth a reminder to many people as well. PLR material is a great way to have a huge amount of content available at your fingertips for little or no cost.

But there is a secret to using PLR!

Don’t forget that people want fresh new content. They don’t want a rehash of something they’ve already read or a duplicate of other website content. That makes PLR challenging, while still valuable. Here are some tips that will help you capitalize on PLR content and increase the traffic to your website by consistently providing updated and fresh content: Read more

Go Offline for Online Traffic

There are many well-known strategies for getting traffic to come to your website. Many of these online strategies are common sense such as unique content, consistently updated content, appropriate use of keywords and keyword phrases in headlines and article content, and other ideas.

Another way to increase traffic to your site has nothing to do with onsite promotion. Yes, that’s right. It’s possible to increase traffic to your website through offline promotion too. You can include your URL and basic information in any type of offline advertisement. That includes the use of radio, TV, billboards, bumper stickers, brochures, and other written materials.

Also, don’t overlook the value of including your advertisements on clothing. Many successful online marketers have Read more

Website Layout

When you’re thinking about ways to increase traffic to your website, don’t overlook the obvious. I recently reviewed a website for someone who was having problems attracting traffic. He didn’t know what he was doing wrong - and assumed he was doing nothing wrong! What I discovered was fairly simple, but extremely important.  So I wanted to remind everyone about the importance of creating a website with content that attracts visitors and KEEPS them coming back. Read more

Tip of the Day

When you’re trying to think of new ways to increase interest and traffic for your website, consider the use of a very simple tool that people will enjoy. Many people like to read a ‘tip of the day’ in many different areas. By creating a ‘tip of the day’ in your particular area of expertise that relates specifically to your own products and services, you serve two purposes:

1. You provide your target audience with valuable tips and information on a consistent basis.
2. You keep your website in front of your target audience, reminding them that you have products and services when they are ready to browse or buy.

Setting your ‘tip of the day’ up on your website in a neatly designed box, with a specific graphic or colors that attract attention, or with some other unique design feature,  will make it more appealing and easy to spot. Don’t repeat tips or you’ll bore your readers. Consider new and unique tips as much as possible. Search the online resources for Read more

Pull and Push Traffic

I was talking with a successful online marketer the other day and the subject of website traffic naturally came up. In our discussions, I asked him what the number 1 mistake he felt most online entrepreneurs make when it comes to attracting traffic. That’s where he became passionate!

“The problem with traffic generation is that most people try to ‘pull’ traffic to their websites and they neglect the importance of ‘pushing’ traffic to their sites”. His point was well taken since there is a big difference in passive marketing and active marketing. Passive marketing attempts to pull traffic. Active marketing tends to Read more

7 Things Not to do with Website Content

When you’re thinking about content management, think about what you should NOT do as much as about what you should do. Visitors and customers have an expectation of what they want and it’s your job to give it to them. This is the best way to increase traffic to your website and engage your visitors more effectively.

Consider these ideas of what NOT to do when Read more

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